MANAGER AS COACH - Step by Step Guide

Avoid the 10 Traps and take the 10 Steps to becoming a successful Manager as Coach.

We want you to succeed. But there are 10 traps to avoid, and 10 steps to take. Use this 1 page guide to plot your path to becoming a truly successful coach based leader.

TRAP #1: "Not knowing what coaching actually is" ~ Ignorance is not bliss!

You won't believe how much confusion and ignorance there is about what real coaching is. That's because the word "coach" is generic. But coaching is a profession and it's a set of leadership and communication competencies, with benchmarked measured competencies and international standards. It's not a regulated industry, and coaching makes lots of room for your creativity uniqueness, but there is a structure to rest on.
If you are not 100% clear on the differences between coaching mentoring, training, counselling, and just "helping" then this can be a real trap. Check out the STEP to avoid this TRAP.

STEP #1: "Understand what Coaching really is" ~ Knowledge is power!

To avoid the ignorance trap, and to be able to confidently stand anywhere in the world talking about coaching accurately, then we recommend our free ON-RAMP as an excellent place to learn about coaching in general and ILS Coach (our style and methodology). If someone tells you that coaching and mentoring/training/helping are the same, then keep looking for a more reliable source of info to learn from.

TRAP #2: "Getting poor training" ~ Wasting time and money.

There is great coach training, poor coach training and highly theoretical academic coach training. Make sure you don't waste time and budget on training that doesn't really help you to become a true Manager as Coach. We recommend that you avoid courses that are heavily theoretical and academic - why? Because coaching is a skill, and so the best way to study coaching is to be given enough theory to "understand" what you are doing, but the emphasis must be on DOING.
To help you to choose a coach training programme wisely see this STEP to avoid this TRAP.

STEP #2: "Do your research" ~ Choose wisely.

To help you to choose wisely, we created a 10 point checklist. Here is a link to download a handy PDF of the checklist. When researching a coaching course, (even our own courses), make sure the course you choose gets 10/10 checks.
CLICK HERE FOR PDF DOWNLOAD of 10 point checklist to help choose a coach course wisely.<.br> Alternatively CONTACT US, we have an expert team of trainers and proven top rated corporate and organisational training that we can bring to you.

10 point checklist to choose a Manager as Coach Course

  • ICF accredited ACTP program
  • The program duration is adequate
  • The program is very practical
  • Trainers are experienced & successful coaches
  • The course doesn't box me into a brand/style
  • Learning materials are professional
  • I'll be able to coach anyone, anywhere
  • Training costs are competitive
  • Internationally respected and recognised
  • Great added value extra training modules

TRAP #3: "No ICF core competencies" ~ Not being internationally benchmarked!

The ICF have worked for decades to establish sound measures for determining the competency of coaches. They have core competencies, that they hold us the critical skill sets that a professional Manager as Coach should be able to demonstrate in order to call themselves competent. It would be a trap to not master these core ICF competencies. They are the essential foundation needed by any Manager as Coach.
Check out the STEP to avoid this TRAP.

STEP #3: "Get ICF core competencies as a base" ~
Be world-class

To be able to confidently coach anywhere in the world and to possibly become credentialed by the ICF, we recommend ensuring that your training helps you to master the core competencies. Any ICF accredited programme, like our own Level 1 ILS Manager as Coach 101, Level 2 ILS Coach and Level 3 ILS Master Coach have ICF ACTP (the highest accreditation). You get the core competencies and much more from us.
See our 3 levels of courses listed here.

TRAP #4: "Hitting the wall with inner obstacles" ~ Can only coach surface!

In our experience we have seen this as a big trap. Many well trained coaches cannot confidently and skilfully coach a client's inner obstacles! What we mean by inner obstacles includes fear, procrastination, not knowing what to do, lack of confidence, etc. A traditional coach only knows how to ask the coachee to solve their own inner obstacles, and often they fail to create the space and help the client to do this.
Make sure that you learn to coach people to overcome their inner obstacles!
Check out the STEP to avoid this TRAP.

STEP #4: "Get skills and methods to coach inner obstacles" ~ Coach real inner transformation.

When we built the InnerLifeSkills (ILS) Coach courses, we intentionally focused on equipping our coaches with the ability to coach inner obstacles. Other than world-class competencies, this is what ILS specialises in. Whatever you do, make sure that your path to becoming a coach includes knowing how to coach people to overcome their inner obstacles - to transform fear, lack of confidence, self doubt, procrastination, anger and their "I don't know what to do!" mind.

TRAP #5: "Stuck coaching on 1 method and limited topics" ~ Trapped in coaching model!

This is a BIG trap. Please avoid it. Having only 1 rigid way to coach is a prison of boredom for you and your clients. No one wants to be coached the same way again and again. Also it severely limits your income earning potential, because you can only coach 1 way and likely a limited amount of topics, for example only being able to coach action plans.
Check out the STEP to avoid this TRAP.

STEP #5: "Learn many coaching methods and be able to coach unlimited topics" ~ Be versatile and have a comprehensive coaching toolbox.

Make sure that you build a MASSIVE coaching toolbox. This keeps coaching interesting for you, you will be able to coach your clients again and again without becoming boring, and you will be able to coach a wide range of topics. Our ON-RAMP free email course will help you to start putting coaching processes in your coaching toolbox immediately.

TRAP #6: "Only being able to coach formal coaching sessions" ~ Formal only.

Coaching is much more than only formal coaching i.e. being able to facilitate a formal coaching session. It is also a set of master communication skills.
We don't want you to learn how to have luxurious conversations that are called "coaching" - when in fact coaching should be woven into all daily conversations, and meetings.
Check out the STEP to avoid this TRAP.

STEP #6: "Be able to coach meetings and use coaching skills everywhere" ~ Multiply the value of these skills.

To avoid the cost of this trap, and to be able to earn massive ROI from learning to coach, give serious thought to this step. Make sure that you learn to use coaching skills and methods in a natural, authentic and useful way. Our clients include our ILS Manager as Coach in all of their manager training (senior and developing leadership programmes). Coaching is a skill, and this skill can be used to improve meetings, to boost morale, to drive performance and build teams.

TRAP #7: "Can only coach at ACC basic levels" ~ Limited skill = limited impact.

ACC Level is an ICF title for a coach that can basically only coach goals, action plans and do very surface coaching. This is still valuable but we recommend that you don't get caught in this trap, and be limited to only ACC coaching. Make sure that you plan to grow as a coach to PCC (professional) and MCC Levels of skill.
Check out the STEP to avoid this TRAP.

STEP #7: "Have a clear path to grow from ACC to PCC to MCC Master Levels" ~ Become a Master Level MCC coach.

Plan to grow as a coach. To start with ACC Levels and then get to PCC (Professional) and then MCC (Master) Levels of skill and knowledge. Our Level I training is ACC Level - e.g. ILS Coach 101 ACC Level training and is an excellent place to start. ILS Coach is our PCC Level training. An ILS Master Coach our top qualification course is MCC Level.

TRAP #8: "Allergic to internal marketing and self promotion" ~ Being a book without a cover!

It's no good having life changing, game winning skills without stakeholders to support you and give you room to make an impact! Many talented, highly skilled managers with coaching skills fail simply because they let their resistance and ignorance of how to market and create buy-in block their progress.
Check out the STEP to avoid this TRAP.

STEP #8: "Heal your allergy and learn to create buy-in authentically and ethically" ~ Be a book with a great cover.

To avoid this trap, and to be able to build support for your role as a Manager with great coaching skills, we recommend learning to market internally and create buy-in in an ethical, comfortable, natural and authentic way. We don't recommend becoming an infomercial, or cheesy self promotion. At its best, this should be effective "sharing" not "selling". All our coaches learn natural sales and ethical (no spam) internal marketing methods.

TRAP #9: "Performance Coaching Blues" ~ I'm being sent to my coach!

Beware not to use coaching as a "Performance Management" tool. This quickly creates a stigma around coaching, where people become ashamed to be coached.

Check out the STEP to avoid this TRAP.

STEP #9: "Use coaching as a reward for TALENT" ~ I got rewarded with a Manager who is coaching me!

Out of sheer ignorance, many people don't know where coaching has its true culture changing, game winning strength in an organisation. And it's not as a performance management tool. Yes it can be used in this way, but we strongly suggest to our clients that they don't label coaching as a remedy for poor performance. Think about it, top athletes are rewarded with top coaches. Coaching is for talent, for development, it's a reward for great performance. This positions coaching in the best possible light and creates maximum positive impact. Our ON-RAMP course will show you how coaching is used in a positive, people development way, so sign up here ON-RAMP. Make sure that you break the idea that coaching is only a remedial solution.

TRAP #10: "Calling yourself a =Coach and hoping they will come" ~ Many folks don't know what a coach is!

It's true that there is a growing demand for "LIFE COACHES" and "MANAGERS as COACHES" and it's true that more and more people are learning about what coaching really is... BUT, it's also true that many people have no idea what a coach does and therefore they are less likely to buy-in to coaching as a solution for workplace challenges. It's also true that there are fake and poor coaches out there ruining the name of coaching, so that by the time you announce "I'm a trained coach", they think "I'm not interested in that". So I know this sounds crazy, but give serious thought to NOT calling yourself a coach OR educating people about what really great coaching is. Read the STEP for what to call yourself instead.

STEP #10: "Learn to be sticky (relevant and flexible)" ~ Build your own personal brand.

We recommend that you build your personal brand at work around your area of expertise and add coaching skills to boost this.
Our highly successful graduate qualified coaches have gone on to create their own brands. The stronger their brands and internal marketing, the bigger their success.
Here are 2 out of many examples: Kim Potgieter who added coaching to her leadership role in her business and in her industry, she now is well known in her industry and is sought after for her expertise, and Sean Stephan who as a result of adding an ILS Coach qualification to his skills was able to achieve such impressive results for his debt collecting department at a major SA bank, that he was head hunted.

Add coaching expertise to your brand of expertise and rise above the pack.