What Coaching is NOT
Let's bust some myths and get the facts about what Life and Business Coaching really is.
1. Coaching is not only about “helping others”
Coaching is not just another word for helping. A top coach skilfully helps people to help themselves (no more carrying others burdens)! If you’re already interested in helping, guiding and inspiring people, that’s a great place to start – but the risk is that many well-meaning people try to “help” and end up carrying other people’s burdens instead! True coaching (at its best), is not about carrying others burdens.
Coaching is also not just a helpful conversation. Professional coaching is an art and a science.
A Life or Business Coach knows how to: ask empowering questions, earn trust, transform inner obstacles, motivate, inspire, create focus, awaken innovative thinking etc.
As a professional coach, you will be able to facilitate many different thinking exercises (processes). For example, as an ILS Master Coach, you would learn over 111 methods and 50+ coaching processes.
2. Coaching is not about giving advice - it's about empowering
This may be a surprise! But a professional coach can change lives, and empower individuals or groups without giving any advice! This might seem impossible, but it works brilliantly, and is actually very good news for people who want to learn to coach.
When we give advice, we’re responsible for the consequences of that advice. When we give advice, we need to be experts in the topic we are advising on (which limits who and what topics we can coach). When we give advice, we can become frustrated when people don’t listen, or get blamed when they do.
Giving advice has its place, but how does it feel to get advice instead of working out the solution for yourself?
When we empower others to find their own best solutions and insights they “buy-in” to the process. They get motivated. Most people give advice because they don’t know how to coach. When you learn to coach, you'll inspire and empower others to find their own solutions and to build their own success.
3. Real Coaching needs Real Training
A lot of well-meaning folks (and sadly also some less well-meaning) think they understand what coaching is. So they call themselves Life and Business Coaches without any formal training.
When attending our 2 day ILS Coach 101 training, most students tell us that they are amazed at what "real" coaching is. In fact some students who previously attended other (non ILS training) say the same.
Coaching is an internationally recognised profession. So it goes without saying, that only real coach training produces real life and business coaches.
4. Coaching is not rocket science or theory
Coaching is not a concept, it’s a skill.
Some coach training is mostly theory or highly academic.
An expert author in the educational field Suzanne Hattingh described this to me the other day, she said
“Many coaching courses teach you about coaching, they don’t teach you how to coach!”
I often use learning to play a musical instrument to explain what learning to coach is like. It's true that you can read a book about playing guitar and probably bash out a few chords.
It’s also true that many long coaching courses (9 months to 2 years) are still filled with mostly academic theory.
Real coach training, should have you coaching within hours. We get our students coaching within 3 hours of their training. Then it takes approx. 60 hours of training to be competent enough to charge (or add value to your career), and 125 hours to be skilled at a master level. The International Coach Federation (ICF) who have accredited our courses; recommend over 120 hours training (minimum) for professional coaching.
The good news is that coaching, like any skill, takes practice to learn, but is not rocket science.
5. All coaches are not the same
In the world of coaching, the ICF (The International Coach Federation) sets the bar for professional standards.
Being trained in an ICF accredited coaching course, sets coaches apart and gives them the confidence to coach anywhere in the world. But it’s important to realise that not all ICF accredited coach training programmes are the same. Each must train the same core competencies, but after that, they all have their own unique philosophies and added value training.
Some coaches only know the core competencies, others have additional skills and can do much more.
In my opinion only ICF ACTP accredited courses give you the assurance of knowing you will learn 'real world-class coaching skills.' Then ask yourself, what else do I want? For example, we train our coaches to build their own careers and businesses (because it’s not enough to have top skills if no one believes in your skills).
We also teach our coaches to coach a wide range of topics: inner wisdom, decision making, relationships, youth, corporate, groups, busting money blocks, finding purpose, team dynamics, dream building, confidence building, transforming inner obstacles, etc.
We also add modules like: how to publish a book, how to speak professionally and 21st century marketing for coaches.
We make sure that our ILS Master Coaches stand out from other coaches, they have world-class ICF accredited competencies, and a massive toolbox to coach anyone, anywhere.