
Coach Business Building Program + Ready-to-Use Marketing Templates
Build your Coaching Business naturally—no cheesy-sleazy, only the InnerLifeSkills purpose-wisdom-led way.
Here’s a summary of what you’ll get
YOUR CERTIFICATE
Get door-opening Internationally Accredited ICF ACSTH CCE 15 hours for ACC PCC MCC.
YOUR
CLASSES
Join 6 Live Zoom Practical Classes (learn-by-doing) with an expert Master Coach instructor & small group.
YOUR
CALENDAR
Choose a Jan or July bi-monthly Friday 2-hour Zoom: USA AM, Africa-Europe PM Time Zones.
YOUR
TOOL-KIT
7 Spiral System tools (only from us) ready-to-use templates to start and scale, from product creation to sales systems.
YOUR
EARNINGS
Work smarter, not harder + add passive income by adding value for your client + break free from selling hours.
Building a coaching business is not easy; newly certified coaches can often feel overwhelmed with choices – do you need to choose a niche, how do you find clients, should you focus on social media, how do you get out there?
You don’t need to go it alone, so why not join a program to receive expert guidance from working coaches, valuable feedback and proven methods to build a conscious, abundant coaching business?
You don’t need to sell your soul to make a sale; we’ll show you how to find your ideal clients and secure natural long-term coaching contracts in natural ways.
Here’s a breakdown of the entire curriculum
Here’s how it works…
6 ONLINE ZOOM LIVE CLASSES
Join my expert team and me for 2 x 2-hour Zoom monthly classes on FRIDAYS (USA mornings, UK-AFRICA evenings).
Plus, receive lifetime access (including upgrades) to your coaching resources—PDF ready-to-coach client worksheets + quick reference manual + tutorial videos.

The step-by-step system to build an abundant conscious business from product ideation to sales conversations, lead magnets to marketing systems.
7 SPIRAL READY-TO-COACH SYSTEM
Understand the teachings, use them for your brand, then receive expert and supportive group feedback to get unstuck, find your gaps and take decisive next step action. Focus on the 7 Spiral Systems with Powerful Question Frameworks.

POSSIBILITIES: Open up the blue sky thinking for Conscious Brand Value Propositions – PURPOSE = PRODUCT + PEOPLE.

ONE-PAGER: Create a DRAFT one-pager custom-created product or service from within the fire of client conversations.

CONVERTING CONVERSATIONS: Using our ready-to-coach template guide to convert sales authentically.

LEAD MAGNETS: Building on Spiral 1-3 create an offline or online lead generating magnet system.

PRESENTATIONS: Create reliable, authentic pitch decks, landing pages and presentations using our templates and checklists.

STAGES: Use our ready-to-use templates to build visibility systems online and offline, using social media or speaking stages.

ACCELERATE: Use Spiral 1-6 to SCALE by securing JV win-win joint venture partnerships.

SERVICE SALES: Master the art and science of the Sticky Conversation to use in every SPIRAL of evergreen business growth.
YOUR INTERNATIONAL CERTIFICATE
After your classes (80% attendance needed for certification).
Then receive your ICF Accredited Attendance Certificate to open doors and feel confident in your skills.
Your certificate displays your 15 ICF ACSTH + CCE accredited training hours to use for an ACC, PCC, or MCC sought-after credential or towards your InnerLifeSkills full Master Coach ACTP Certification. This includes 5 hours ICF Core Competencies + 10 hours ICF Resource Development. 12 hours are synchronous (live coaching classes online). 3 hours are asynchronous (self-study and practice).

Everything you need to keep growing your coaching business for years. Feed your business so it feeds you.
Start to Scale your abundant conscious coaching business the InnerLifeSkills way
WITH COLLEEN-JOY AND HER MASTER COACH TEAM
Too many talented visionary certified coaches worldwide struggle to find clients and build sustainable businesses. The dream of freedom fades, and coaches give up. Meanwhile, many of our graduate Master Coaches are booked solid for up to a year without marketing or websites.
In 2022, we interviewed dozens of our most successful master coaches to find out what worked in today’s more saturated coaching market so that we could polish how we teach coaches to build their businesses.
We didn’t expect to hear that no successful coach offered a single niche service. A not-so-secret to success is to ignore mainstream advice and un-niche yourself.
Our ABB Coach Business Builder program includes these and other critical pearls of wisdom to help you bring your work to the world.
What's included in ABB START 3 month program?
Included in ABB START:
- 6 Live Zoom classes (2 hours on Fridays twice a month).
- Instant access to helpful online resources (video, PDF worksheets, sample assessments to learn from).
- ICF Accredited Attendance Certificate worth 15 hours ACSTH + CCE (use for renewing or applying for your coaching ACC, PCC, or MCC credential).
- Invaluable expert feedback from Colleen-Joy MCC, founder of InnerLifeSkills.
You’ll learn:
- SPIRAL ONE (month 1): Open up the possibilities of finding winning coaching product ideas, formulate possible purpose-aligned brand value propositions and find possible markets = PURPOSE + PEOPLE + PRODUCT.
- SPIRAL TWO (month 2): Use our templates and checklists to create a one-pager product service prototype which becomes the easy-to-use foundation for all future marketing messages.
- SPIRAL THREE (month 3): Learn how to have natural, authentic, “sticky” conversations with potential clients to make sales.
We’ve found over the decades that it’s critical to NOT niche at this stage but to be unlimited and flexible, to have the mindset of curious flexibility as you experiment with finding who you can serve PEOPLE, how you express your brand value proposition PURPOSE and what service works PRODUCT.
What's included in ABB SCALE 3 month program?
Included in ABB SCALE:
- 6 Live Zoom classes (2 hours on Fridays twice a month).
- Instant access to helpful online resources (video, PDF worksheets, sample assessments to learn from).
- ICF Accredited Attendance Certificate worth 15 hours ACSTH + CCE (use for renewing or applying for your coaching ACC, PCC, or MCC credential).
- Invaluable expert feedback from Collee-Joy MCC, founder of InnerLifeSkills.
You’ll learn:
- SPIRAL FOUR (month 1): With your proven product (proven from sales in SPIRAL THREE), turn your proven one-pager into a LEAD MAGNET. A helpful sample demonstration offline or online to get people interested in your services and build a database.
- SPIRAL FIVE (month 2): Use our templates and checklists to turn your one-pager (created in SPIRAL FOUR) into a credibility-building conversation, starting a simple website page or well-designed PDF brochure.
- SPIRAL SIX & SEVEN (month 3): Grow visibility for your brand and services online and offline with talks, breakfasts, webinars, blogs or social media content. Learn how to accelerate your business growth with JV joint venture collaborative win-win partnerships.
We’ve found over the decades that it’s critical to ONLY niche for MARKETING messaging but always to remain unlimited and flexible in finding the many opportunities to create a business.
Who is ABB START and SCALE for?
Natural Coaches who want to create a winning signature coaching product and be guided every step of the way.
Working Coaches who want to add a new coaching product or break into a new niche with expert guidance to work smarter rather than harder.
InnerLifeSkills ABB Coach Business Builder empowers you with
SPIRAL SYSTEM
ICF ACSTH HOURS
MASTERMIND CLASSES
CHECKLIST PROCESSES

Who is this training for?
We’re NOT a good fit for:
- Folks who don’t love learning.
- Coaches looking to skip working for abundance with get-rich-quick schemes.
- Those who are happy with typical surface-to-do-list coaching.
We ARE a good fit for you if:
- You’re a natural coach who loves growth and learning.
- You are happy to roll up your sleeves to harvest abundance.
- You crave more than surface to-do-list coaching to guide others to transform inner obstacles and free inner wealth.
Who attends our certifications?
We’ve helped many natural coaches to become GO-TO Master Coaches, including:
- Coaches—from new aspiring to busy master coaches—life coaches, Enneagram, executive, business, career, wellness and many others.
- Leaders—general managers, CEOs, HR practitioners, Organizational Development specialists, and attorneys.
- Consultants—financial, nutrition, business, change management, talent development, soft skills trainers.
- Athletes—pro golfers, powerlifters, fitness and sports coaches.
- Therapists—psychologists, psychiatrists, lay counsellors and social workers.
- Spiritual—meditation teachers, yogis, mindfulness coaches, religious leaders, inter-faith ministers, nondual teachers and seekers.
- Parents—youth leaders, school teachers and church group leaders.
- Medical—doctors, healers, practitioners and consultants.
- PEOPLE WHO ARE INSPIRED TO INSPIRE OTHERS.
See what a courageous CEO did to follow her calling
Don’t take our word for it




Here’s what to do next
Click the button for your CURRENCY + COURSE month.
You’ll be enrolled for USD within a few minutes.
We’ll email you a welcome within a day with access to your online resources to begin before your scheduled class dates (if you want).
WHAT IF YOU MISS A CLASS?
If life happens, we’ll happily reschedule you for a future class (no admin fees or penalties). Classes are also recorded for catching up.
You can book a Zoom call for guidance or email us anytime.
We look forward to seeing you in class! Classes book up to a year in advance, check what space is available when you click.

2024
JAN: 13+27
FEB: 10+24
MARCH: 10+24
FRIDAYS
14:00-16:00 CAS (Africa)
4:00-6:00 PACIFIC (California)
5:00-7:00 MOUNTAIN (Colorado)
6:00-8:00 CENTRAL (Texas)
7:00-9:00 EASTERN (New York)

2023
JULY: 14+28
AUGUST: 11+25
SEPTEMBER: 8+22
FRIDAYS
14:00-16:00 CAS (Africa)
5:00-7:00 PACIFIC (California)
6:00-8:00 MOUNTAIN (Colorado)
7:00-9:00 CENTRAL (Texas)
8:00-10:00 EASTERN (New York)

APRIL: 14+28
MAY: 12+26
JUNE: 9+23
FRIDAYS
14:00-16:00 CAS (Africa)
5:00-7:00 PACIFIC (California)
6:00-8:00 MOUNTAIN (Colorado)
7:00-9:00 CENTRAL (Texas)
8:00-10:00 EASTERN (New York)

OCTOBER: 6+20 – TIME ZONE 1
NOVEMBER: 3+17 – TIME ZONE 2
DECEMBER: 1+8 – TIME ZONE 2
FRIDAYS
TIME ZONE 1
14:00-16:00 CAS (Africa/Paris)
5:00-7:00 PACIFIC (California)
6:00-8:00 MOUNTAIN (Colorado)
7:00-9:00 CENTRAL (Texas)
8:00-10:00 EASTERN (New York)
TIME ZONE 2
4:00-6:00 PACIFIC (California)
5:00-7:00 MOUNTAIN (Colorado)
6:00-8:00 CENTRAL (Texas)
7:00-9:00 EASTERN (New York)