Build your coaching business naturally.

Mentoring programs: be guided on everything from product creation to marketing and sales.

Building a coaching business is not easy; newly certified coaches can often feel overwhelmed with choices – do you need to choose a niche, how do you find clients, should you focus on social media, how do you get out there?

You don’t need to go it alone, so why not join a program to receive expert guidance from working coaches, valuable feedback and proven methods to build a conscious, abundant coaching business?

You don’t need to sell your soul to make a sale; we’ll show you how to find your ideal clients and secure natural long-term coaching contracts in natural ways.

ABB Scale Your Coaching Business Course

Global Accredited Certification ICF ACSTH + CCE 15 hours

Live Coaching Practical Classes with expert instructor & group

3 Months modules START January or July monthly 2-hour Zoom USA, Africa, Europe Time Zones 

2 Programs: ABB START (product creation to sales) and ABB SCALE (marketing systems).

Start to Scale your abundant conscious coaching business the InnerLifeSkills way


Too many talented visionary certified coaches worldwide struggle to find clients and build sustainable businesses. The dream of freedom fades, and coaches give up. Meanwhile, many of our graduate Master Coaches are booked solid for up to a year without marketing or websites.

In 2022, we interviewed dozens of our most successful master coaches to find out what was working in today’s more saturated coaching market so that we could polish the way we teach coaches to build their businesses.

We didn’t expect to hear that no successful coach offered a single niche service. A not-so-secret to success is to ignore mainstream advice and un-niche yourself.

Our ABB Coach Business Builder program includes these and other critical pearls of wisdom to help you bring your work to the world.

On this page, find the info you need to decide whether to join our next ABB START (from product creation to sales) and/or ABB SCALE (take your proven product to market and grow your business systems) live certification class (we run 2 a year and cap the group size between 8-15 to ensure you get personal attention).

What's included in ABB START 3 month program?

Included in ABB START:

  • 6 LIVE Zoom classes (2 hours on Fridays twice a month).
  • Instant access to helpful online resources (video, PDF worksheets, sample assessments to learn from).
  • ICF Accredited Attendance Certificate worth 15 hours ACSTH + CCE (use for renewing or applying for your coaching ACC, PCC, MCC credential).
  • Invaluable expert feedback from Collee-Joy MCC, founder of InnerLifeSkills.

You’ll learn:

  • SPIRAL ONE (month 1): Open up the possibilities of finding winning coaching product ideas, formulate possible purpose-aligned brand value propositions and find possible markets = PURPOSE + PEOPLE + PRODUCT.
  • SPIRAL TWO (month 2): Use our templates and checklists to create a one-pager product service prototype which becomes the easy-to-use foundation for all future marketing messages.
  • SPIRAL THREE (month 3): Learn how to have natural, authentic, “sticky” conversations with potential clients to make sales.

We’ve found over the decades that it’s critical to NOT niche at this stage but to be unlimited and flexible, to have the mindset of curious flexibility as you experiment with finding who you can serve PEOPLE, how you express your brand value proposition PURPOSE and what service works PRODUCT.

What's included in ABB SCALE 3 month program?

Included in ABB SCALE:

  • 6 LIVE Zoom classes (2 hours on Fridays twice a month).
  • Instant access to helpful online resources (video, PDF worksheets, sample assessments to learn from).
  • ICF Accredited Attendance Certificate worth 15 hours ACSTH + CCE (use for renewing or applying for your coaching ACC, PCC, MCC credential).
  • Invaluable expert feedback from Collee-Joy MCC, founder of InnerLifeSkills.

You’ll learn:

  • SPIRAL FOUR (month 1): With your proven product (proven from sales in SPIRAL THREE), take your proven one-pager and turn it into a LEAD MAGNET. A helpful sample demonstration offline or online to get people interested in your services and build a database.
  • SPIRAL FIVE (month 2): Use our templates and checklists to turn your one-pager (created in SPIRAL FOUR) into a credibility-building conversation, starting a simple website page or well-designed PDF brochure.
  • SPIRAL SIX & SEVEN (month 3): Grow visibility for your brand and services online and offline with talks, breakfasts, webinars, blogs or social media content. Learn how to accelerate your business growth with JV joint venture collaborative win-win partnerships.

We’ve found over the decades that it’s critical to ONLY niche for MARKETING messaging but to always remain unlimited and flexible to find the many opportunities to create a business.

Who is ABB START and SCALE for?

Natural Coaches who want to create a winning signature coaching product and be guided every step of the way.

Working Coaches who want to add a new coaching product or break into a new niche with expert guidance to work smarter rather than harder.

With InnerLifeSkills ABB START AND SCALE, you’ll attend 6 x 2-hour live Zoom classes with an expert instructor and group to practice with.

Life Coach Certification with Colleen-Joy InnerLifeSkills

InnerLifeSkills ABB Coach Business Builder empowers you with









START, then SCALE your unique coaching business.

Imagine finding an easy way to start and scale your coaching business. And in an ethical, conscious authentic way (no cheesy cringe tactics, just natural proven systems).

Be mentored by Colleen-Joy and move through the 7 Spirals and 7 Step Dream Builder to find your winning coaching product, secure natural sales from your ideal clients, and then build ecosystem-style marketing systems to have a sustainable business. All with our ready-to-use, done-for-you ABB system (video tutorials, worksheets and guidance).


  • Quickly check what you’ve missed.
  • Test a headline (website or pitch deck) to see if it lands.
  • Develop and test a viable business idea.
  • Find ideal target markets.
  • Create a product prototype.
  • Get unstuck when you feel unsure about your next step.
  • Build an automated online marketing system.

What Accreditation does your certification include?

  • 15 hours ACSTH + CCE for each part START + SCALE (which you can use for renewing an ICF credential or applying for your ICF ACC, PCC or MCC credential using their easiest ACTP Path). This includes:
      • 5 hours ICF Core Competencies
      • 10 hours ICF Resource Development
      • 12 hours are synchronous (live coaching classes online)
      • 3 hours are asynchronous (self-study and practice)
Life Coach Certification
ICF Accredited Programs

Don’t take our word for it

Real InnerLifeSkills Master Coach students share their experience with the live certification course and how it’s helped their careers.

Volker Certified Life Coach
5 star reviewed rating
Certified Life Coach Shruti
5 star reviewed rating

Learn how to build your abundant coaching business choose between START or SCALE [or both}.

Join our next live coaching cohort to gain Accredited mentoring and guidance to build and grow your natural wisdom-led coaching busienss. Attend our enjoyable and hands-on instructor-led bi-monthly 2-hour classes today.

[check daylight savings]

14:00-16:00 CAT
12/13:00 LONDON
13/14:00 GMT+1
14/15:00 GMT+2

4/5:00 PACIFIC (California)
5/6:00 MOUNTAIN (Colorado)
6/7:00 CENTRAL (Texas)
7/8:00 EASTERN (New York)


Two Fridays a month simply login (video on) to join your practical class.

Your online resources are available on enrollment – instant access.


Classes are 2-hours with a 10-15 minute break.

Classes are recorded for review and to catch up if you miss a class.

Breakout sessions help you to practise coaching in a safe, supportive space with fellow students [critical for your learning].


This course does not have an assessment.

80% attendance secures your certification.

Your certificate will show your ICF ACSTH + CCE hours.