YOUR ICF Accredited Business Coach Certification in 6 weeks
Stuck finding steady coaching work?
Maybe you’re in your own way. Or maybe you’ve just been following bad advice. We’re here to help.
- 35,000+People trained
- 60+Countries
- ★★★★★Average rating
- 2012ICF accredited since
Led by Colleen-Joy, MCC and her team of Master Coaches, consultants and mentors. Verify us on the ICF register.
How do coaches find steady work?
Learn the tools Colleen-Joy MCC created to build her international coaching brand from zero, which her Master Coaches use today to find clients without needing websites or funnels.
Sophia Grobler
Newly certified, Sophia was stuck trying to pick a niche at her desk, and perfect a product (exactly what online advice said to do). She switched to our 7 Spirals methods, and international clients soon followed.
Eduan Pieterse
A year of trying to pick a niche and promote had him struggling. Spiral 3’s natural conversations landed him three corporate clients in a week. Today, with no online marketing, Ed closes multimillion coaching deals.
Glenn Douglas
He spent a few months focused on having authentic conversations, and used methods from Spirals 3 to build his programs. This grew into a twenty-year Fortune 500 client career.
Khanya Matlala
She had clients, but kept feeling stuck perfecting low income products to sell. Spiral 3 turned those into premium programs, and her income climbed.
Leoni Grobler
Started by selling coaching hours, which is where most coaches get stuck. Spiral 7 partnerships let her get free from the selling time trap, so now she works on the business, not in it, with a team of coaches and clients worldwide.
Zulieka Kucera
Spiral 4 generous talks and demonstrations brought her steady coaching work. She followed our ‘give to grow and grow to give’ philosophy. This year Zuleika is at full capacity, and scaling up with Spirals 5, 6 and 7.
What our business coaches say
The Master Coaches Colleen-Joy mentors earn 5-star reviews and referral business, often without any digital marketing.
Why too many coaches struggle to find clients
After watching too many coaches struggle to find clients and give up on their dreams, Colleen-Joy set out to understand why.
What she found surprised her.
Just as farming can be natural or unnatural, she saw that business building is the same. When we work with wisdom and intuition, clients come, we serve at our best, and abundance flows.
Our top coaches tell us how relieved they were to learn how to:
Make sales naturally
Natural, sticky conversations that lead to ethical sales. No hard-selling, no hype, no pressure.
Use wisdom, not guesswork
The 7 Spiral Apple Tree Business Method starts sapling small on purpose, and grows business with wisdom.
Scale, if you want to
Earn 5-star reviews and referral business without websites or ads. Many coaches happily stay solo without scaling.
Your Business Coach toolbox
The 7 Spiral Apple Tree Business Method. Everything you need to grow your own coaching business, naturally.
You can live your purpose and attract profit. An apple tree doesn’t say no to the rain.
Be guided with expert feedback to write a door-opening purpose-filled “Frame”.
Use our simple framework to create a draft one-page product.
Have natural conversations using our sticky conversations method to make natural sales.
Learn how to use a slice of cake to sell the cake. Lead magnets made simple.
If you choose to scale, learn what needs to be on your bios and websites to work.
Add the sunshine of content visibility to attract more clients.
Like networks of trees in a forest, learn to grow with partnerships.
How about a second way to earn?
First use these tools to build your own coaching practice and find a flow of clients.
Then, when you’re ready, you can coach the same tools to solopreneurs and small business owners. It’s a natural second income for many of our business coaches.
Reviews from our business coaches
Colleen and her team help you break through mental blocks by grounding business strategy in real, inner values. My biggest milestone was transforming a vague business idea into a solid structure… Colleen shifted my mindset from “to do” to an inner state of “to be.” I highly recommend this to any entrepreneur.
The course is structured around the 7 Spiral System, a comprehensive building block approach that has profoundly influenced how I coach individuals to create and grow their businesses… Using all 7 spirals together or individually allows for tailored coaching that meets specific needs at any stage of business development.
This experience has been truly transformative for me, both personally and professionally… It has given me new perspectives, practical tools, and greater self-awareness. I’ve gained clarity on how I want to make a meaningful difference by impacting and changing other people’s lives in a positive way.
InnerLifeSkills has changed the way I think about business development and client conversations… What I appreciate most is that the approach is practical and human. It encourages small, real-world action rather than hype or overcomplication. It has helped me think more clearly about coaching, communication, and how to support people in a more meaningful way.
Start online today, then join our next class
Get certified as a business coach in six weeks, with ICF-accredited training.
Get certified in six weeks
An ICF-accredited Business Coach Certification you earn in six weeks. Join a 3-hour class each week, and complete about 2 hours of practical.
Six live Zoom classes
With Colleen-Joy and her team. No boring theory. Practical tools, real coaching practice, and demonstrations you can use straight away.
Resources open when you enrol
Your online materials open when you enrol, so you can start today. Ready-to-coach worksheets, tutorial videos, and a toolbox you won’t find anywhere else.
Why learn business coaching from Colleen-Joy
“After seeing too many good coaches give up on their dreams, I spent three years interviewing coaches around the world to learn what really works.
My own coaching success proved that we don’t need to use cheesy tactics. There is a natural, conscious way to build businesses. That resonates with who you are, and serves clients at the highest.
So I built Apple Tree Business methods: the 7 Spirals and the 3 Circles. Tools I have used to grow my own business into more than 60 countries.
When coaches use even a few of these wisdom based methods, they create coaching work in a natural way.”
Who this is for
Our business coaches come from every background: HR and business consultants, life and leadership coaches, IT consultants, financial planners, managers and in-house coaches.
Some want to build their own coaching brands. Others want to guide small businesses and teams to start and scale.
Either way, you leave with a system you can use straight away.
More reviews from our coaches
I cannot say enough about how incredible this business coaching program is. The best way to learn is by doing, and this course is not only how to coach others, but when you do thoughtful work, you come out with the most practical and attainable plan for your OWN business! I am so energized to re-brand and build a successful business RIGHT NOW!
I recently completed my first Business Coach Certification with InnerLifeSkills, and it was an incredibly rewarding experience… Colleen and her team take a hands-on, personalised approach, which makes the learning deeply relevant and impactful.
The innerlife business coaching is a fantastic practical course that is very effective. I applied the methodology and practical tools to 2 of my business ventures and it has fasttracked my progress from Spiral1 to a fully fledged product in a very short time. Thank you Colleen, Chan and Erin!
It has been far more valuable than I expected. Colleen made the course super clear, practical, and very informative. It helped me grow my own coaching business in a structured and authentic way… I would highly recommend this program to anyone, with any background.
Dates, price and free bonus
Everything you need to decide, in one place.
Start the day you enrol. Your online materials open the moment you join, and with Coach 101 free you can earn your first ICF certificate before your live classes start.
Investment
$1,390 / €1,390 / £1,390
One price in all three currencies. R13,900 for South African residents. Paid in full, no hidden extras.
Dates and times
Tuesday classes, six weekly sessions.
Our 2026 cohort is full.
2027 cohorts: January 12, May 4 and September 7.
Tell us your timezone and we’ll place you in the cohort that fits.
Free bonus: Coach 101
We’ve included Coach 101 for free. Begin the self-study straight away and learn our 3 Skills and 3 Step Method to coach anyone, anywhere. That’s six ICF-accredited hours, before your live classes even start.
Questions coaches ask
Do I need a business already?
No. You will learn to coach the whole journey, from a first product idea through to scaling, so you can start wherever your client is, or wherever you are.
Do I need to be techy or run ads?
No. Our method is natural and referral-first. Many of our coaches grow without websites or paid ads. You learn what a small service business actually needs, and nothing it doesn’t.
Is it really ICF accredited?
Yes, our training is, and you can check us on the ICF’s own register. ICF accredits the training, and we certify you. Your ICF credential (ACC, PCC or MCC) is a separate step you earn from ICF, and the hours you do with us count toward it.
What hours do I earn?
30 ICF Partial Level 2 hours: 25 core competency and 5 resource development. They count toward your full Level 2 with us, and toward your ICF credential (ACC, PCC, MCC). If you are already credentialed, they count as renewal hours too.
Can I use these tools right away?
Yes. You get ready-to-coach worksheets, and you can coach with the tools from your first session. You also get your bonus Coach 101 self-study certification course immediately.
Is the price the full cost?
Yes. $1,390, paid in full. No payment plan and no hidden extras at this level.
Ready to build your coaching business, naturally?
Get the tools and the confidence to guide any small service business from idea to income, in six weeks.
Let’s find the start date that fits you.
Let’s check for seats and our fit
Our live classes are small, and places for our Business Coach certification classes sometimes fill months ahead. Tell us a little about where you are. No sales pitch, just a yes that is right for you.