3 Magic Numbers for building your coaching brand.
Video tutorial number 8 of 12 from our free Life Coaching online course.
LIFE COACHING LESSON #8: The 3 Magic Numbers for building success as a Life Coach or Business Coach.
Let’s roll up our sleeves and look at how to grow a coaching brand—in an ethical authentic way.
After 20 years of learning how to build a successful life and business coaching business, I realised that success comes down to 3 numbers.
These 3 numbers determine our success—or failure.
My team and I get really upset when we see people with talent and vision who are not successful, simply because they don’t know how to communicate the value of what they can do.
These 3 numbers are all you need – they are the solution in a simple, easy to understand formula. If you focus your attention and efforts on growing these numbers in an ethical and authentic way—you will grow successfully.
It took me decades to learn that marketing came down to these 3 little numbers.
Isn’t it funny how when clarity eventually comes, it seems so obvious? And yet at the time all those years ago, when I was struggling to make ends meet, this knowledge was very far from being known.
My ego needed to be humbled by this process, and I worked hard to find a way to balance being honest and authentic, with doing my best to help my business be visible. As always, my apple tree metaphor taught me so much. An apple tree doesn’t say “I’m better than,” and neither does it hide in the shadows for fear of being judged as arrogant (which is a big fear amongst talented coaches when they start to market themselves). An apple tree just says “I am this”, visible, true and in service.
That’s a wonderful way to grow these 3 little magic numbers. Be visible, true and in service to others. Here is a collage of some of my most memorable cherished moments training, coaching and speaking around the world.
Here’s to your apple tree!
Creator of InnerLifeSkills
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